
Furu’s cabins within the woods are a tranquil escape
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Sure pictures have the ability to nestle in our minds and ripen right into a imaginative and prescient when the time is correct. Fifteen years in the past, Aminata Sambe noticed such a picture in a resort group e-newsletter that confirmed a brutalist construction surrounded by rustic cabins on the northern tip of Gotland, Sweden’s largest island. The Fabriken Furillen resort stood going through the Baltic Sea inside a stark panorama crammed with Scots pine. ‘It appeared so peaceable, like that one place the place there’s nothing to do,’ says Sambe, who was then a challenge supervisor at Villa Eugénie, a inventive company based by Etienne Russo in Brussels in 1997. Sambe started working there in 2000, along with Nadia Saksou, a former colleague from a earlier job at an promoting company.
Furu founders Aminata Sambe and Nadia Saksou, photographed in January 2025 on the Glenn Sestig-designed Townhouse Pringiers in Brussels
(Picture credit score: Cédrine Scheidig)
Inventive challenge managers Furu: the beginnings
‘After we began at Villa Eugénie, there have been perhaps 5 individuals. We have been doing the whole lot,’ says Sambe of the early life throughout which the duo developed into the multi-hyphenate creatives they’re at the moment. For 20 years and counting, they’ve project-managed style reveals, arrange occasions and devised pop-up shops for style manufacturers equivalent to Chanel, Hermès, Lemaire and Dries Van Noten, supervising 83 style reveals for the Belgian designer, who introduced his ultimate assortment final yr.
Furu has project-managed two new homes positioned in a nature reserve subsequent to the Fabriken Furillen resort, on the Swedish island of Gotland. The buildings are largely produced from pure supplies, equivalent to timber, and are constructed utilizing sustainable rules
(Picture credit score: Magnus Klackenstam)
‘It’s like being a chef d’orchestre,’ says Sambe of the sensation she will get when pulling collectively the numerous components of a inventive challenge. ‘From discovering the situation to sourcing the supplies and gathering the crew, what I actually love is the joy and problem of it.’
Saksou provides: ‘I prefer to be a hyperlink between individuals. You’re by no means bored and at all times uncover new issues.’
(Picture credit score: Magnus Klackenstam)
Over time, each girls have cemented a strong fame in a fast-paced trade. However additionally they developed a craving for calm and quiet. To get away, Saksou retains a captivating outdated home in La Drôme, France. And in 2018, Sambe started on the lookout for a vacation spot removed from the style crowd, too. ‘I wished to go on vacation alone, to a spot the place I’d stay on their lonesome,’ she says – and so she sought out the hanging Gotland retreat, which had at all times caught along with her.
(Picture credit score: Magnus Klackenstam)
‘It’s magical,’ says Sambe. ‘Once you arrive, one thing occurs that you would be able to’t actually clarify. It fills you with vitality.’ The resort’s proprietor Johan Hellström supplied her a plot adjoining to Fabriken Furillen that may very well be subdivided. ‘I simply couldn’t resist,’ she says. In 2020, when the pandemic shut down the occasion sector, Sambe and Saksou determined to ‘be a part of forces and reinvent ourselves’, so that they arrange challenge administration studio Furu, naming it after the Swedish phrase for ‘pine tree’. Says Sambe of the tree, ‘It grows on rocky soil but can turn into enormous and powerful.’
Provides Saksou, ‘In Japanese, the phrase means “to fall from above” within the context of rain or snow. We favored the symbolism. It represents our capability to develop, regardless of the circumstance.’
(Picture credit score: Magnus Klackenstam)
Their subsequent part of development is taking form on two of the Gotland plots, the place Furu has accomplished a summer season dwelling for a household and a home for Sambe, who spends about half the yr there. ‘For each the consumer and my home, Furu ready the temper board. Then we briefed the architect, Andreas Lyckefors, and Studio Volca, which designed the interiors,’ says Sambe. ‘In my home, every time you go up a flight of stairs, you view a distinct cardinal level. The consumer’s home is a household dwelling, so it’s extra about them receiving friends, it’s extra inward-looking.’
(Picture credit score: Magnus Klackenstam)
The homes are subsequent to one another in the course of a pure reserve – ‘near solitude, however with a neighbour’, remarks Lyckefors. ‘We wished to protect the privateness, and tried to unravel that by creating small courtyards with deep sightlines to the panorama.’
The courtyards include gardens designed by Anna Lundell, founding father of native floral artist studio Kullshagebruk, and each buildings are made largely of pure supplies: they’ve pine façades, hemp insulation and made-to-measure wood furnishings. In Sambe’s home, a settee by Josef Pentenrieder for Hans Kaufeld and a classic desk lamp by Louis Kalff for Philips stand out.
(Picture credit score: Magnus Klackenstam)
The 2 co-founders are not any strangers to constructing units or overseeing retailer renovations, however the Gotland properties present proof of a want to maneuver from the ephemeral in direction of the extra everlasting.
For Lemaire’s S/S 2025 ready-to-wear present, they put in a set on the model’s Place des Vosges HQ wherein fashions walked a raised round runway that led into the constructing’s courtyard as if heading out to Paris’ cityscape. ‘It’s the alternative of a set as momentary as a result of [the brand] wish to construct on that construction in coming seasons,’ says Sambe. ‘They wished individuals to really feel at dwelling as in the event that they have been friends at their places of work, but additionally with a watch on sustainability.’ Furu reused the whole set for Lemaire’s A/W present (throughout Paris Style Week Males’s A/W 2025). ‘We threw nothing away,’ she says.
Sambe and Saksou are at present engaged on an house renovation in Stockholm, in addition to supporting provider and consumer relationships for the development of a Glenn Sestig-designed dwelling in Antwerp. It’s all within the spirit of being that hyperlink between individuals, but additionally between individuals and their atmosphere. ‘I feel, for human beings, it’s vital to narrate to one thing greater and preserve dreaming,’ says Saksou. And these inventive gestures will climate no matter falls from the skies.
(Picture credit score: Magnus Klackenstam)